Google now provides site owners who are frequent users of the 'Top Search Queries" tool in Google webmaster tools more detailed data for each search term. Previously Google used to just provide a report showing the average position at which your website's pages appeared in the search results for a particular search term. Now you can expand on a search query in the Top search Queries report to see a breakdown of the number of impressions and the number of click throughs for each position that your website's pages appeared at in google search results associated with that query. Impressions are the number of times that your website's pages appeared in the search results for the query. Clickthrough is the number of times searchers clicked on that query's search results to visit a page from your site. In addition to impressions and click through numbers, you can now see a list of your website's pages that were linked to from the search results for that search query. Google has generally increased the detail of the data overall.
Google have now increased the amount of Top search queries you can see past 100 giving you a much larger sampling of quiries your website returns in search results.
Previously if search engine consultants wanted to report top search queries we had to download a website's data and generate our own charts. This will now save SEO's lots of time and effort with the ability to generate charts automatically within the page.
The chart now provides data similar to Google Analytics. I think these new features will really help improve SEO's effectiveness.
0 comments:
Post a Comment